I was watching the telly yesterday with some friends and they showed the arrival of David Beckham and Posh Spice at LAX. It's the official move state-side apparently. He's to play for a soccer team in L.A. and she will be on the telly next week (courtesy of NBC who hope they'll get a summer ratings lift because it's the silly season) showing America what it's like for her moving to the United States and her attempts to settle in, buy a house, apply for a driving license. Yet another reality show.
Apparently, they (NBC) must think their American audience is very gullible because it's supposed to be a reality show but they show her applying for a CA driver's license which means she has legal residency here already. No cliche was left unexplored because the promotional clip shows her asking if she can have her mugshot retaken for the driver's license. She pitches the show "Victoria Beckham, Coming to America" as a great opportunity to show America what the lives of the Beckhams is like. Judging from her remark, I guess America is definitely the target market. Get the picture? Pardon the pun. I imagine most of regular America will be indifferent. Some Americans will devour the pitched Hollywood glitz of course, but I'm not sure the ratings will be a high as "Fearfactor" unless she serves them worms and stink bugs for tea.
Judging by her accent, Posh is definitely not posh. (I'd never heard her talk until today.) It's not the enunciated, dulcet English vowels that Americans associate with 'cute British.' So that will undoubtedly disappoint. She admits she and her hubby have courted the press and want this to happen, but also states it's tough on the children.
If I hadn't had a publicity campaign for the launch of my novel a few years ago and learned about generating 'buzz,' I'd have been very impressed by the way the media and NBC are attempting to sell this couple to an American audience. Moreover, I believe "American Idol's" Simon Cowell is the magic wand. (Believe me, this campaign is costing millions not the mere thousands that my publishers spent on my book.)
It's amazing really. But all in all I think the whole things doomed. After all the Spice Girls are done. Posh doesn't even sing anymore. Her fifteen minutes are over as is the way of the world. Why Ginger Spice is now hawking salad dressing on an telly ad here--barely recognized by an American audience, I might add--and Posh is no Princess Diana despite the pretty couture. She's not even Sharon Osbourne, whom we love because she's warm and witty and bright. There's a rumor doing the rounds about a Spice Girls reunion tour, but there audience has moved on.
David is also being packaged but might have too many tattoos for mainstream America and he plays soccer which is not America's game. (I think that was a major mistake to feature his tattoos because they're not very artistic--a mish mash on his arms and something like a cross with wings on his back--not like the fantastic artwork you come across over here.) He made his inaugural appearance at the footie stadium today and it was hyped as only American media can do, but the background of an empty stadium did not help to convince us of the thousands and thousands in attendance. It was his loyal fans who attended. The rest of sports mad LA were getting ready for...er.... the LA Dodgers game tonight.
But summer's boring so it'll be interesting to watch this circus via the entertainment shows. And no, I'm not going to watch Posh's show, which runs up against America's Got Talent--the irony, the irony--and Big Brother 8 or is it 9.