Saturday, December 02, 2006

Searching for avocado...still searching

I love avocado pears and guacamole, but a Californian housewife is hoping her disappointment over a dip will lead to taking a big check to the bank.

Apparantly she bought Kraft's Avocado dip, whisked it up, decided it didn't taste 'avocady' enough and filed suit.

Putting on my lawyer hat for a moment, I find it hard to believe she found an attorney to take the case. One requirement for filing suit is the nexus between plaintiff and sustained damages and/or loss. Other than the price of a packet of dip, I'm finding it tough to come up with any sort of damage that would merit a lawyer getting involved--unlike, for example, finding a bit of mouse in a bowl of chile.

Well documented here is that I'm no cheerleader for conglomerations such as Kraft, but I tend to agree with them when they state that a reading of the packet would have shown her excatly what was in it, that there was no avocado contained in the ingredients.

Moreover,in my estimation, a quick pour of the powdery stuff into a bowl would have been another clue.

Mind you it has scared Kraft because they've whipped (pardon the pun)all Avacoda dip packets of the American supermarket shelves. I think it's to return in the near future as Avocado-like dip or some equally tortured wording. (Maybe they should follow the pharaceutical industries current fad in marketing and abbreviate its name like they do freshly invented illnesses that can only be treated by their new minted drugs.)

I'm sure this woman's been scouring for years for an excuse and product to sue a corporation with deep pockets. Wonder when exactly it'll make it into a subplot in Desperate Housewives or even make it to TV movie of the week.

No wonder people have such low opinions about my profession in the states.

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