This is a new twist on attempts to dumb down or con Americans.
The other night I was watching the telly and a commercial came on for a drug meant to alleviate some kind of arthritis. I can't remember the drugs name, but I know it's manufactured by a large corporation.
One of the side effects stated in a very calming voice was that it may lead to "fatal events". I could not believe my ears.
"Larry," I said, "did you just hear that commercial?"
"No, I wasn't listening. I never listen to that stuff."
"He said, taking it can lead to a "fatal event."
"No kidding. Huh!"
Last time I checked, 'fatal event' meant 'death.' Why don't they just take off the sugar coat and say "death."
The answer is simple, of course. It won't make us rush to the doctor crying for a prescription for the drug.
Marketers and their clients want used cars to be 'pre-owned' and dangerous drugs to cause 'fatal events' not death.
[technorati: pharmaceutical industry, prescription drugs, rheumatism, arthritis, advertising